Hey guys, welcome to this short and targeted post on External linking on websites as it has to do with seo.
External link definition
Otherwise known as outbound links, external links are any links that are not pointing to pages that are inside of your own website domain.
This is one of the most neglected aspects on seo on most websites. In the quest to preserve precious link juice, people tend not to link out to others not knowing what they are missing in the process.
Am going to show you some of the reasons why you should be linking out to other websites other than yours.
Link to Others: This is more like a legal trick. Do you know that by Linking to other people from your website, you stand a chance of benefiting in several ways including seo? This has been proven in many respects. Provided the page has something related to your topic and can offer real value, then go ahead and link it! Some of the ways by which linking to other sites helps includes:
1. Site Relations: When you link tp a site, you are sending a signal to Google that the content of your page has something to do with the website you are linking to. So when people search for the website with certain keywords and the site name, you have a chance of being listed just after thew site. This has been proven by many including me, so go ahead and link out.
2. Making friends: when you link to any website, you are making some friendship with the blogger on the receiving end of the link. The blogger depending on personality may decide to link back to you and in such cases, you are not losing. Besides, the friendship can be extended outside of link sharing.
3. Higher google Rankings: As funny as it may sound, you stand a chance of getting higher rankings when you link out to websites with high Domain and Page ranks. When you link out to Such websites with high Google ranking authority, you are sending a signal to Google that your site has some value to offer to the readers. This is because google already values those pages highly and consider them relevant so linking to them will also make Google count your site as relevant!
Rounding Up: Reason why you should link out to people from your site
Ultimately, the most important reason why you should do some linking on your website both to your site pages and others websites is that of your site users and post readers who will find it useful not because of what Google has to say or do!
So, for the sake of your visitors and reads, do link out to other posts from your website!
Those are some of the reasons why you should link out to blogs when they have content related to what you are discussing on your website!